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ANDY Awards

Creative Award
New York, United States
PBS - "Photo Booth" by ANDY Awards 2001

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TitlePhoto Booth
Agency
Campaign Stay Curious - PBS
Advertiser Public Broadcasting Service
Brand PBS
PostedNovember 2000
Business Sector TV/Radio Programs & Stations
Tagline Stay Curious
Story In “Photo Booth,” a man enters a photo booth in a mall. He pumps a bunch of quarters in the machine and proceeds to make a series of bizarre facial expressions. He collects dozens of photo strips and returns to his living room, where he creates a flipbook that shows him lip synching - guestures and all - to the signature piece of his favorite opera.
Philosophy The “Stay Curious” campaign challenges the perception that PBS is a dry somewhat stuffy, educational network. The goal is to attract people who have a natural affinity for PBS but are watching other networks. They love finding out about stuff: it makes them feel alive, bright and enlightened.
Problem Stimulation seekers are watching other networks. They think that PBS is stuffy and educational.
Media Type Television
Length
Market United States
AI Description The ad begins with a close-up of a photo booth in a mall. A man enters, inserting several quarters. Inside, he makes a series of exaggerated facial expressions as the booth captures his images. Numerous photo strips tumble out, showing him miming lyrics to an opera piece. As he collects the strips, the scene shifts to his living room. There, he assembles a flipbook from the photos and plays it in synchrony with an opera record. The images match his dramatic gestures and mimic singing, creating a visual opera performance. The ad ends with PBS's message and logo, emphasizing the 'Stay Curious' tagline.
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