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ANDY Awards

Creative Award
New York, United States
truth - "Shredder" by ANDY Awards 2001

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TitleShredder
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedOctober 2000
Business Sector Anti-Drug/Alcohol/Tobacco Message
Media Type Television
Length
Market United States
AI Description The "Shredder 2000" ad by the American Legacy Foundation's 'truth' campaign targets tobacco companies. Set outside a major tobacco company's office, the ad showcases a group of activists dressed in cowboy hats and casual wear. They humorously announce the need for a "Shredder 2000" to dispose of sensitive documents like reports on teenage smoking patterns. The satirical message is delivered through a megaphone, emphasizing the irony of requiring a specialized shredder to hide embarrassing truths. The industrial shredder, depicted as capable of shredding entire filing cabinets and briefcases, underscores the theme of corporate negligence. The visuals combine shots of city buildings, the shredder truck, and the activists' theatrical presentation.
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Sound Design Company Blast