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ANDY Awards

Creative Award
New York, United States
truth - "Operation Hypnosis" by ANDY Awards 2001

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TitleOperation Hypnosis
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedOctober 2000
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story Ad made in collaboration with Crispin Porter & Bogusky Advertising, Miami
Media Type Television
Length
AI Description The "Operation Hypnosis" ad from the truth campaign takes viewers on a night-time journey through a suburban landscape, invoking a sense of undercover investigation as a team drives through neighborhoods seeking out tobacco industry executives. Utilizing night vision visuals, the ad presents a gritty and realistic style as the protagonists discuss and map out their path to these executives' homes. The tension builds as they imply the significant consequences of the tobacco industry, with voiceovers stating the deadly impact of tobacco products and the need for industry workers to reconsider their roles. The ad culminates in playing tapes aimed at creating subconscious reflections among tobacco workers about the morality of their jobs. Ending with the bold presentation of the truth logo and website, the ad serves as a call for awareness and change, urging viewers to confront the truths about tobacco.
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Sound Design Company Blast
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