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ANDY Awards

Creative Award
New York, United States
truth - "Lie Detector" by ANDY Awards 2001

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TitleLie Detector
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedOctober 2000
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story Ad made in collaboration with Crispin Porter & Bogusky Advertising, Miami
Media Type Television
Length
AI Description The ad shows a man entering a major tobacco company's office, carrying a suitcase labeled 'Lie Detector.' Inside, he navigates a corporate environment filled with people in business attire, as he tries to find the VP of Marketing, Rita Perodian. After a confusing interaction with employees, he is told to leave a voicemail. He attempts to confront the employees about their company's stance on nicotine addiction, aiming to deliver truth with the lie detector. The atmosphere is tense as he emphasizes honesty, urging the company to address the contradiction regarding nicotine's addictiveness.
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Sound Design Company Blast
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