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ANDY Awards

Creative Award
New York, United States
truth - "Body Bags" by ANDY Awards 2001

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TitleBody Bags
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
PostedOctober 2000
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story Ad made in collaboration with Arnold Communications, Boston
Media Type Television
Length
Market United States
AI Description The ad opens with a truck parked in an urban setting, outside a major tobacco company. A group of people begins unloading body bags from the truck, each emblazoned with the word 'BODYBAG.' The soundtrack includes the voice of a man amplifying a message through a megaphone, highlighting the stark reality of tobacco's impact: 1,200 people die every day from tobacco. The ad effectively uses visual impact by showing a significant number of body bags placed along the sidewalk, conveying the scale of the issue directly to the public and those working in the building. This compelling demonstration is a part of an anti-tobacco activism campaign by the American Legacy Foundation, underlining the urgent message of awareness and truth about the consequences of smoking.
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Sound Design Company Blast
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