Mercedes-Benz - "Skater" by ANDY Awards 2001
Filter results by
Mercedes-Benz - "Skater"
- Brand: Mercedes-Benz
- Country: Germany
- Advertiser: DaimlerChrysler
| Title | Skater |
| Agency | Springer & Jacoby Germany |
| Campaign | The Future of the Automobile - Mercedes |
| Advertiser | DaimlerChrysler |
| Brand | Mercedes-Benz |
| Posted | December 1999 |
| Product | A-Class |
| Product (original language) | Klasse-A |
| Business Sector | Cars |
| Media Type | Television |
| Length | |
| AI Description | The Mercedes-Benz 'Skater' ad showcases a skater navigating through urban traffic with ease and agility. The video, presented in black and white, captures the skater as he weaves between cars, buses, and bustling pedestrians, symbolizing the agility and innovative spirit of the Mercedes-Benz A-Class. The ad highlights the skater's dynamic movement through traffic, matching the speed and efficiency of the car itself. The visuals emphasize a modern urban landscape and the skater's freedom of movement, paralleling the A-Class's superior traffic dexterity. Meanwhile, the tagline, 'The A-class. With Brake Assist as standard,' underscores safety as a key feature of the brand. |
| Production Company | The Gang Films |
| Executive Creative Director | Jan Ritter |
| Executive Creative Director | Torsten Rieken |
| Creative Director | Jan Ritter |
| Creative Director | Torsten Rieken |
| Copywriter | Jan Ritter |
| Art Director | Torsten Rieken |
| Agency Producer | Torsten Teidler |
| Director | Philippe Dussol |
| Music | Mattias Potier |
| Production Company | Markenfilm Crossing GmbH |